Report: Arkansas star Darius Acuff Jr. lands signature shoe deal with Reebok

Jan 14, 2026; Fayetteville, Arkansas, USA; Arkansas Razorbacks guard Darius Acuff Jr prior to the game against the South Carolina Gamecocks at Bud Walton Arena. Mandatory Credit: Nelson Chenault-Imagn Images

Arkansas star freshman guard Darius Acuff Jr. has landed a signature shoe with Reebok, ESPN’s Shams Charania reported Tuesday morning. Acuff Jr., who has the Razorbacks in the Sweet Sixteen for the third time in the past four seasons, becomes the first NCAA men’s athlete to receive a signature shoe while still in college.

Acuff Jr. originally signed an NIL deal with Reebok last May, joining Tennessee freshman Nate Ament and Chicago Sky’s Angel Reese on the brand’s roster. Following a stellar freshman campaign, which saw him become just the second freshman in the past 13 seasons to win SEC Player of the Year, he now earns his first signature shoe before landing on an NBA team.

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