Darius Acuff Jr. Secures Historic Reebok Partnership Amid Arkansas’ March Madness Run

March Madness has so far been delivering once again this year, with a number of college basketball stars making a name for themselves through the first and second rounds of the 2026 NCAA Tournament.

One of those stars who has been playing good basketball in the tourney is Arkansas freshman Darius Acuff Jr., who has also been one of the best players throughout the season for John Calipari’s squad.

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While the Razorbacks guard has sure been making waves with his impact on the court, he has now made quite the splash off the court as well.

Arkansas freshman star Darius Acuff Jr. has landed a signature shoe with Reebok, becoming the first NCAA men’s athlete to receive one from a major U.S. brand while still in college, Reebok’s head of basketball, Jide Osifeso, tells ESPN. pic.twitter.com/MDoHkgqdIW

— Shams Charania (@ShamsCharania) March 24, 2026

As per ESPN Insider Shams Charania, Acuff Jr. is set to have his own signature shoe with Reebok.

Charania also notes that Reebok’s head of basketball, Jide Osifeso, has shared with ESPN that this partnership would make Acuff Jr. the first NCAA men’s athlete to receive a signature shoe from a major U.S. brand while still being a player in college.

Mar 21, 2026; Portland, OR, USA; Arkansas Razorbacks guard Darius Acuff Jr. (5) drives against High Point Panthers forward Cam’ron Fletcher (11) in the second half during a second round game of the men’s 2026 NCAA Tournament at Moda Center. Mandatory Credit: Troy Wayrynen-Imagn Images

Acuff Jr. has been magnificent in March

In their first round matchup with Hawaii, Acuff Jr. recorded 24 points and seven assists to guide his No. 4 seed Arkansas side to victory.

He then took it up a notch in the second round with a huge 36 point display that helped the SEC Tournament champions emerge triumphant over High Point.

Mar 21, 2026; Portland, OR, USA; Arkansas Razorbacks guard Darius Acuff Jr. (5) shoots against High Point Panthers forward Terry Anderson (5) in the second half during a second round game of the men’s 2026 NCAA Tournament at Moda Center. Mandatory Credit: Troy Wayrynen-Imagn Images

The Razorbacks will next take on the No. 1 seed Arizona Wildcats in the Sweet 16 of the NCAA Tournament.

With Acuff Jr.’s confidence as high as ever following his standout performances and signature shoe announcement with Reebok, Arkansas should be feeling confident about their chances of pulling off the upset against Arizona.